With all the discussion about sexual fluidity init's only natural that dating and hookup apps would jump on the trend.
The latest company to make an entry into the gay hookup app market? Because of the app's avoidance of explicit sexual labels, there is some confusion as to who exactly it's designed for.
Bro founder Scott Kutler told Mic that the app is catering to dudes who want to have sex with other men, without explicitly self-identifying as gay or bisexual. Recent data from the Centers for Disease Control and Prevention supported the idea that "bro jobs" might actually be a thing, reporting that 2.
So despite its "no labels" branding, seems to be an understanding that the majority of men who would be interested in a networking app for men-seeking-men are likely to be gay or bi.
One might say that for an app that seeks to transcend labels, it sure is clutching tightly onto one label in particular: Kort believes that this will likely be an unavoidable aspect of Bro's existence, but he doesn't necessarily see it as a problem so long as it helps such men become more comfortable with themselves. They should have a safe space to find similar friends or men that have experienced it and are willing to help; not judge them for being 'closet cases.
Such noble intentions aside, the question remains: Courtesy of Bro Because "Gay guys for sex" the app's avoidance of explicit sexual labels, there is some confusion as to who exactly it's designed for.
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